Las Vegas, NV — October 16, 2025 — The X League, America’s newest professional football property and the first-ever female youth-to-professional football ecosystem, today announced a strategic consumer apparel licensing partnership with Top Shelf Brandz, a leading agency specializing in scaling high-growth consumer and lifestyle brands.
As The X League readies for its U.S. debut in April 2026 across eight major cities, this partnership marks a pivotal step in the League’s commercial and retail expansion. Top Shelf Brandz will lead all licensing efforts across activewear, headwear, and fan merchandise, leveraging its retail network and market expertise to build The X League into a global consumer brand.
The League’s long-term growth plan includes domestic expansion through 2033, followed by international league play in the UK, Germany, Mexico, Australia, Canada, Spain, the UAE, and Brazil — creating one of the most expansive footprints in women’s sports.
“Our mission at Top Shelf Brandz is to turn emerging consumer brands into household names through strategic partnerships and retail execution,” said Wes Lindenmuth, CEO of Top Shelf Brandz. “The X League is a groundbreaking property that embodies empowerment, competition, and entertainment.
Together, we’ll connect athletes, fans, and brands in powerful new ways.”
The partnership will support The X League’s merchandising and licensing platform, including the launch of ShopXLeague.com, retail activations, and in-arena sales across all member clubs. Operating under a single-entity model, the League offers partners streamlined access to both national and team-level rights, simplifying brand alignment and execution across the ecosystem.
Backed by one of the fastest-growing digital fan bases in women’s sports, The X League projects the largest athlete base in women’s athletics worldwide. Its commercial platform will span fashion, activewear, footwear, beauty, and lifestyle, giving brands direct access to an engaged, upwardly mobile audience.
About Top Shelf Brandz
Top Shelf Brandz is a wholesale sales agency and consulting firm specializing in scaling emerging consumer brands into retail, licensing, corporate, and international markets. The firm’s brand portfolio exceeds $100M+ in combined annual revenue, with successful growth stories across apparel, accessories, wellness, and lifestyle sectors.
Top Shelf Brandz provides comprehensive support spanning merchandising strategy, licensing, retail introductions, logistics, and long-term channel development — acting as a full-service growth partner for consumer brands seeking global scale.
About The X League
The X League is a professional women’s tackle football league launching April 2026, featuring eight inaugural U.S. markets and a unified single-entity structure. The League represents the first complete female football ecosystem, from youth development to the professional level. With planned international expansion into the UK, Germany, Mexico, Australia, Canada, Spain, the UAE, and Brazil, The X League is redefining women’s sports through global scale, commercial innovation, and athlete empowerment.
Visit XLeague.LIVE and follow @EXTFootball across social platforms for updates.