(LAS VEGAS, NV – November 4, 2025) — The X League, the Tier 1 women’s platform representing North America’s No. 1 sport of American Football, today announced a new multi-territory media partnership with the Fight Club Network of Plan B Media Group, marking another milestone in the league’s global growth strategy.
This agreement extends The X League’s reach across CIS territories — including Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan — as well as the Baltic states of Estonia, Latvia, and Lithuania. Fight Club Network will distribute the league’s full programming portfolio, including LIVE games, documentary series, and unscripted content, across its expansive broadcast and digital networks.
The X League is attracting global rights interest due to its forward-looking positioning as a media studio first and sports league second, leveraging Emmy Award-winning creative teams and next-generation technology to produce premium sports storytelling. Through this partnership, Fight Club and its audiences gain turnkey access to a franchise that connects with younger, digitally native viewers while introducing American Football to new territories in an accessible, entertainment-driven format.
“American Football remains underexposed in Eastern Europe, yet the appetite for high-energy live sports is undeniable. Through our partnership with The X League, Fight Club is proud to be the first to bring this groundbreaking property to audiences across the region — combining sport, innovation, and storytelling in a way that redefines fan engagement,” said Olga Naumova, CEO of Plan B Media Group. The partnership also includes joint promotional efforts to advance American Football in Eastern Europe, with The X League exploring opportunities for live events and regional athlete development initiatives.
Fight Club coverage will launch with The X League’s Spring 2026 season, featuring 19 games — 16 regular season matchups and 3 postseason contests — the programming will scale rapidly in 2027 and beyond due to expansion in both U.S. and international markets. Complementing its linear footprint, The X League will also unveil a next-generation digital platform that empowers fans to control live viewing — including camera angles, audio feeds, replays, and real-time graphics. The league is also pioneering immersive fan technology, enabling users to experience the game from the field of play through the point-of-view of featured athletes, a first in live sports broadcasting.
Through global partnerships such as this, The X League continues to push the boundaries of sports, media, and technology — building visibility for women’s American Football while driving engagement in emerging markets across Europe, the Middle East, South America, and Africa.
ABOUT THE X LEAGUE
The X League represents the official women’s platform for North America’s No. 1 sport — American Football — making its global debut in Spring 2026 across eight major U.S. markets. Positioned as the Tier 1 women’s franchise within the sport, The X League drives the first-ever youth-to-professional ecosystem for women’s American Football. Beyond its U.S. flagship, the league is preparing expansion into the UK, Germany, Mexico, Australia, and Canada. Structured as a media studio first and sports league second, The X League integrates cinematic storytelling and disruptive technology to engage audiences and redefine how the sport is experienced worldwide.
ABOUT FIGHT CLUB NETWORK
Fight Club Network is a pay-tv channel and part of Plan B Media Group, which operates a portfolio of television channels and digital networks distributed across more than 10 countries in Eastern Europe and Central Asia. The company specializes in genre-driven entertainment — dramas, feature films, and animation — and is expanding into premium sports and live programming. Through strategic partnerships and multilingual distribution, Plan B Media Group, through the Fight Club Network, continues to extend its regional footprint across Eastern Europe, the CIS, and Central Asia, delivering compelling content experiences to a fast-growing international audience.